The COVID-19 has changed the way we function. Our professional and personal lives are way different, than what it used to be before COVID entered our lives.

The pandemic has changed the whole buyer experience and the buyer behaviour.

So when I came across the news that Netflix US alone has seen a rise of 47 percent in the number of subscription and that Amazon Prime will be releasing a movie casting Amitabh Bachchan and Ayushman Khurana, it got me thinking, is it the re-birth of OTT platforms?

So, here I break my thoughts into two parts, first, why exactly OTT platforms have become an integral part of everybody’s life and second, what exactly OTT future looks like.

1. In the current scenario no new content can be created which means anything that is telecasted on the TV is something which you have already seen before, there is no new content to offer.
2. OTT platforms offers the advantage of viewing any program, anytime, anywhere.
3. Even if these platforms do not release any new series, there is whole lot of content, in approx. 12 different languages, which means nobody could have seen it all.

Interestingly, the benefit of lockdown is not limited to the already established OTT platforms, with shows like Marzi and Asur, Voot saw a swift rise in the number of subscriptions. The collaboration of Disney+ with Hotstar, worked well for people with kids.

Considering that social distancing has become a new norm, people will be hesitant in going to movie theatres even after COVID leaves us. The whole situation will lead to a shift in priorities of not only the consumers but also the creators. OTT platforms clearly wins here, considering the best of the content will be provided to me at minimum cost in the comfort of my home.